PURPOSE OF THE ROLE

To drive revenue growth for COT St. Lucia by winning and expanding B2B accounts through consultative, solutions-based selling of commercial print and packaging services across St. Lucia.
The Sales Representative will be responsible for meeting sales targets through proactive field sales activity, customer service excellence, and strong knowledge of the printing industry.

CANDIDATE PROFILE

We are looking for a high-performing field sales professional who can:

• Convert complex customer needs into clear, profitable, repeatable print/packaging solutions

• Build long-term partnerships with decision-makers (Marketing, Procurement, Operations, Brand Managers)

• Operate with pace, structure, and accountability to deliver market-leading customer experience.
  

MINIMUM QUALIFICATIONS

• Minimum 5 CXC subjects (including English & Mathematics) or equivalent.

• 2–5 years B2B field sales experience with consistent target achievement

• Proven experience in the printing industry (commercial print and packaging)

• Valid driver’s license + access to a reliable vehicle for daily client visits
  

• Strong written and verbal communication; confident in presenting to senior stakeholders

• Comfortable using digital tools (CRM, Microsoft Office/Google Workspace)
  

KNOWLEDGE REQUIREMENTS

The candidate must demonstrate working knowledge of:

• Printing products/services (e.g., digital printing, labels/packaging, promotional items).

• Sales pipeline management and customer account development.

• Pricing structures, quoting, and margin awareness.

• Customer relationship management and after-sales support.

• Market/competitor awareness within the printing sector.

KEY SKILLS & COMPETENCIES

Sales & Commercial Skills

• Strong negotiation and closing skills.

• Ability to identify customer needs and recommend solutions.

• Strategic prospecting and lead generation capability.

Communication

• Excellent verbal and written communication.
  Strong presentation skills with professional customer engagement.

Customer Service

• Relationship-building and client retention skills.

• Ability to manage customer concerns and resolve issues professionally.

Organization & Reporting

• Strong time management and planning skills.

• Ability to maintain accurate records, forecasts, and reports.

• Competent in Google Workspace and CRM/sales systems

• The ability to perform convincing online presentations and demos
  

Behavioural / Personal Attributes

• Self-motivated and results-oriented.

• High level of integrity and professionalism

• Strong initiative and ability to work independently.

• Reliable, punctual, and accountable.

• Able to work under pressure and meet deadlines.
  

PERFORMANCE STANDARDS

The role will be assessed based on:

• Achievement of monthly/quarterly sales targets.

• Number of new accounts opened and revenue generated.

• Customer retention and satisfaction.

• Accuracy and timeliness of sales reporting.

• Pipeline development and lead conversion rate.